Identifying the Key Factors Influencing Success in International Trade in Small Businesses

Abstract

Small businesses are an important source of employment and development of the country, and for this reason, the investigation around it is an important and fundamental issue, and in this regard, this research was formed with the aim of identifying the factors affecting the success of international trade in small businesses. The method of this descriptive research was exploratory and its population was all employees, experts and experts in the field of small business management and international trade, etc. 385 people formed the volume of the research based on Cochran's formula using available sampling. The findings showed that among the 35 effective indicators in this field, 5 main factors can be identified. These factors are based on the opinion of the experts and based on the analysis of the content of the concepts: electronic marketing; identifying the target market; management model; Innovation and strategic flexibility were named. Based on the ranking in this field, among the 5 factors measured as effective, the components of the management model, electronic marketing, innovation, target market identification and strategic flexibility have had the greatest effect on international trade in small businesses.