Vol. 2 No. 1 (2024)
This issue presents interdisciplinary research at the intersection of architecture, place branding, cultural heritage, creative economy, and design innovation. The published studies explore the concept of “Geography as Brand,” examining the nature and strategic importance of geographical branding through the case of Switzerland’s national brand, and propose a strategic framework for the role of symbols in brand identity systems.
The issue further includes an analysis of the restoration and revitalization plan of the Haj Ebrahim Sarmadian historical bathhouse in Zanjan, and investigates architecture as a therapeutic tool in designing residential rehabilitation camps based on environmental psychology principles. Sustainable architectural solutions for homelessness are also examined, focusing on structural characteristics and psychological impacts of prefabricated housing.
Additional contributions address the historical evolution of luxury fashion and its macroeconomic implications, character design in animation grounded in Young’s early maladaptive schema theory, and the role of interior architecture in enhancing the functional quality of educational environments.
All contributions have undergone a rigorous peer-review process and aim to integrate creative design, cultural identity, and sustainable development through both theoretical and applied perspectives.
