Media advertising of Iranian gems and jewelry in international markets

Abstract

One of the sources of income in the world and especially in Asia is precious stones and related jobs such as gem design and jewelry making. This industry has a potential for the financial and economic growth of these countries. In this regard, the aim of this research is to investigate the role of media advertising of Iranian gems and jewelry in international markets. The research method is library and document type. According to the findings, since the media accounts for the largest part of capital in international advertising for the jewelry industry, a comprehensive planning for the media can prevent the interference of broadcasting to a large extent, the ineffectiveness of the repetition of advertisements and the waste of budget. Media interference is definitely desirable in a way that reinforces the advertising message in different ways and from different sources