An strategic approach at the position of logo in brand identityWith the proposed framework for Usage Guidelines

Abstract

This study represents the results of the survey about deployment methods of mark and the way to manage it, which is called Mark Management. In spite of the fact that mark is the main element in this survey, the author’s approach was not working on the designing methods, the process, and the requirements of a mark. This Research focuses on the deployment ways of a mark by brand or owner organization, the purpose of which was achieving goals such as managing the deployment of a mark and proof of the necessity and importance of it, and also pathology of a government organization functions in this field. Achieving these goals was accompanied by the process making and modeling for the mentioned subject. The main approach of this survey had the same direction as the descriptive research method and analysis. They are both practical and developmental in terms of type and their data collection was carried out through fieldstudies and library research. Generally, introducing deployment of the mark management is a specialty and representing a clear and updated picture of it is a theoretical achievement. Besides, representing a General model of the mark guidelines deployment and its using methods for the objective organization is a practical achievement.