Investigating the effective factors in international trade in manufacturing industrial units in advanced industrial countries (European Union from the point of view of experts)

Abstract

The need to pay attention to international trade is an important and fundamental issue due to the large number of companies with the same policy as well as the need to make profits, and the best model in this field is to pay attention to companies and advanced industrial countries. Based on this, this research was formed to investigate the effective factors in international trade in manufacturing industrial units in advanced industrial countries (from the point of view of experts). This research is one of the types of descriptive research and its statistical population includes all knowledgeable, expert and opinionated individuals in the matter of trade, export and its related structure and knowledge of the problem in advanced industrialized countries, which due to the dispersion of the sample members in an accessible way from They completed the targeted type of selection and the research questionnaire. The findings showed that by conducting an exploratory factor analysis, 7 main categories of product quality, multifaceted marketing, innovation, perceived value, brand strength and credibility, post-delivery services and communication with customers based on Mehnava's analysis of international trade in This field has an impact and among the identified categories of the multifaceted marketing category, brand strength and credibility, perceived value, had the greatest effect on the effectiveness of international trade in industrial production units. According to the findings, the issue of marketing and brand model has a very important and fundamental role in the field of international trade in industrial and production units in advanced countries.